25 September 2026
Online gaming's boom tests how land-based casinos like Little River Casino Resort can keep customers coming to visit.
Michigan's online casino market exploded in recent years, tripling from $922.7 million in 2021 to $2.9 billion in 2023. While that growth benefits state gaming revenue, it creates stiff competition for Manistee's casino sector, home to the prominent Little River Casino Resort.
Located at 2700 Orchard Highway and owned by the Little River Band of Ottawa Indians, the Little River Casino Resort operates over 1,100 slot and video poker machines. The resort features a 1,600-seat event center that hosts nationally recognized acts.
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To compete with online options, Little River developed virtual channels, partnering with BetRivers for its online casino and operating the River Rock Sportsbook & Grill. Michigan requires online sportsbooks to partner with in-state casinos. The property keeps customers engaged with year-round operation, 24/7 gaming floors, WiFi, and valet parking.
The resort positions itself as Manistee's entertainment hub in the town of 6,100 residents. As online competition grows, the physical property continues expanding its entertainment offerings beyond traditional casino games to remain a destination for in-person fun.
